"MTV And The 3-Second Attention Span!"

by Damon G. Zahariades

Ever seen a teenager watch MTV?

Look at him closely. His eyes are dull. His pupils are dilated. There may even be a bit of drool lazily falling from the corner of his drooping mouth.

This is the opposite of sensory deprivation, folks. The kid is being bombarded with so many visions and sounds, that he has no choice but to sit there, and accept each blow.

This is a stimuli-induced mental slumber. His eyes are wide open. He looks awake. But, there's nobody home.

Shaking Up Your Prospects

Your prospects suffer from the same ailment. By the time they see your message, they're walking zombies.

From the moment they wake up to the moment they hit the sack, they are assaulted by a never-ending series of sales pitches.

TV ads, radio ads, newspaper ads, billboards, spam, junk mail, Avon catalogs...

It dulls them. It makes them unresponsive.

And unless you can shake them from their slumber, your message will die before it can persuade, motivate and inspire them.

Your 3-Second Window

Suppose your prospect visits your site.

You have 3 seconds to keep her attention. 3 seconds to prove your value. If you don't, she'll click away.

And chances are, you won't see her again.

Ask yourself... "What is the single most important thing I can do in 3 seconds to maximize the probability of a sale?"

You have two choices...

• You can try to make the sale before she clicks away.

  Or...

• You can promise to provide value in the future.

Two schools of thought. Both are viable, proven business models. And executed properly, both can provide your business with a predictable stream of sales.

Moral Of The Story

You have 3 seconds to work your magic.

You may decide to go for the impulse buy. Or, you may try to get your prospect's e-mail address.

In both cases, you must work quickly. Fire your biggest gun first. Present your main benefit before anything else.

Promise value.

Remember, you're talking to a zombie. She has heard it and seen it all before. Light up her eyes and you have a chance.

Otherwise... "click!" and she's gone.

To your success,

Damon G. Zahariades

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Damon G. Zahariades is a recognized expert in info-product
creation and author of the critically-acclaimed e-book, "The
Special Report Bible." He will show you, step-by-step, how
to create highly-profitable Special Reports. To find out
more, visit today! ---> http://www.ReportSecrets.com
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